Author Archives: Roee Adler

An insight from Apple on the the real meaning of hiring top people

A couple of weeks ago I had a chance to meet and listen to several very interesting people who came to visit Israel as part of Saul Klein’s “Data, Narrative and Culture” meetup series. Among them were Allison Johnson, who … Continue reading

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What I wouldn’t do to welcome Windows 8 into the world… Hello Metro!

Yes, I would even dismember my beloved old Packard Bell Statesmen! (This is for a very cool project that’ll be exposed soon…) So… Hello Metro!           To summarize: Hello Metro!   Roee    

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The greatest trick Apple ever pulled was making you think it’s YOUR fault

  As we (Soluto) move into the Mac world, it became clear to me that I, a proud PC guy, have to become a Mac user for a while in order to be able to get inside the heads of … Continue reading

Posted in Product Management, Soluto, User Experience | 159 Comments

BCC is evil, and a cry for help to email makers

Once upon a time, a long long time ago, when I was very young, like, 11 years old, I used to sometimes BCC people in emails. For me to use BCC required two conditions to exist: I sent something to … Continue reading

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The Fifth Point of Infinity (Or: Why Firefox Pisses me Off)

Product designers often have the challenge of making it easy, simple and fun for users to use their product. This usually includes moving the mouse over things and clicking them. You may be surprised that for many people the task … Continue reading

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Soluto is hiring for two amazing business positions, know anyone relevant?

Hi, I’m looking to hire two very smart people to play leading business, product and marketing roles at Soluto. These are challenging, senior positions requiring experience, creativity, execution and being very smart (did I say that already?). In an attempt to reach … Continue reading

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A birthday summary of the passing year

Today I’m 32. In some ways it sounds very old to me, and other ways very young. The passing year may have been the most important one in my life so far, both personally and professionally. To recap what happened … Continue reading

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Product Basics – Some Learn Your Product, Others Don’t (or: a Twitter #Fail story)

Products should be self explanatory. Some products are naturally more complex than others (e.g. trucks vs. beer-cans), but every product should aspire to be usable out-of-the-box without requiring the user to read any manual. For complex products it’s a real … Continue reading

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The art of using few words

At Soluto we spend a lot of time perfecting the user experience. When you build a solution for a complex problem like we do, quite often you want to convey a complex message to the user (with words). But you … Continue reading

Posted in General, Product Management, Soluto | 14 Comments

Soluto Looking for a Designer, and Jobs Sucks

Today we published that we’re looking for another ultra-talented designer for our user-experience team. Hiring for this team is managed directly by Omer Hagai, our UX lead. This is different from the usual hiring, that is directly managed by Ishay … Continue reading

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